MARKETING MINE LAUNCHES NEW SERVICE TO CONNECT EMERGING AND TRADITIONAL MARKETING SERVICE FIRMS WITH

02.24.09

Interactive, Advertising, Search, Social Media, PR, In-Game Advertisers, User-Generated Producers Put A New Face on Madison Avenue

ATLANTA – February 24, 2009 – While shows like Mad Men and the newly launched Trust Me from TNT capture the traditional days of advertising, traditional thinking no longer stands alone. There’s a new widget in town, chomping at the bit of a sixty second spot and marketers are challenged, not just by the economy, but by trying to decide the right mix of marketing services and the right agencies to deliver those services. Marketing Mine launches formally with the goal of delivering a one-stop online resource for marketers to find those traditional and quickly emerging sectors of the marketing services industry.

“Widgets, in-game advertising, in-cloud applications, user-generated promotions, search engine optimization, mobile social networking … the list goes on,” notes Brandon Doty, president, Marketing Mine. “Marketers are faced with a real challenge in trying to understand the combination of marketing resources needed to compete in today’s changing environment. That’s complicated by shrinking budgets and reduced staff to identify and engage those services. We think the timing is ideal to launch an in-depth, unbiased online resource for marketers to uncover, evaluate and connect with potential marketing services partners.”

What's In It For Agencies
Unlike other agency search sites, Marketing Mine maintains the agency’s confidentiality by granting access to an agency’s profile to registered marketers only. In addition, Marketing Mine believes marketers will choose its site over others because of its emphasis on traditional and emerging agencies, creating efficiencies for marketers to rely on one platform for all its searches.

What's In It For Marketers
Early piloting of the site received positive ratings in four core areas: Reviews and Ratings, Creative Work, Powerful Search and RFP Generator.
• Review and Ratings: Reviews and Ratings - Marketers can weigh in with recommendations and ratings on agencies and partners they have worked with.
• Creative Work: A showcase of firms' current creative, case studies, and topical white papers.
• Powerful Search: A robust set of selection criteria and comparison capabilities to help the marketer create a long list and narrow it to a short list.
• RFP Generator: A customizable platform designed specifically for corporate marketers to drive the RFP process.

About Marketing Mine
Marketing Mine is the premier source for marketing services partners looking for traditional and emerging agencies. It provides best-in-class, robust marketing services data, combined with fresh, original and relevant content and insight. At MarketingMine.com, users can define the terms of their search based on their unique marketing needs. From traditional agencies to the expanding roster of new and emerging companies catering to the latest marketing trends, Marketing Mine’s qualified results help jump start marketing projects by focusing on the candidates that best suit the user’s needs. Launched by the founder of The List, Marketing Mine is an Atlanta-based company. To register or for additional information, visit www.marketingmine.com.

Media Contact:
Dana Mark
Trevelino/Keller Communications Group
404-214-0722 X113